We all know people who love their cars.
The sort of person who will lavish affection on their four-wheeled pride and joy after happily paying tens of thousands of pounds for their favourite model.
And yet, strangely, those same owners often balk at paying just a few pounds extra for a really good set of tyres.
Here at King of Shaves, we know it simply doesn’t make sense for that driver to save a tiny amount of money.
That’s because we recognise that the point where your car meets the road surface is the most important part of the driving experience.
We know this because it’s exactly the same with shaving.
The most vital element of any shave is what comes between the razor and your skin.
You could have the world’s finest razor. You could have prepared your face in the most assiduous manner possible.
But if you use an inferior gel or foam, you won’t get the shave you deserve.
Just as a driver with the most powerful engine will not enjoy the most satisfying motoring experience possible if they skimp on the part of the car that actually comes into contact with the road.
That moment of contact is absolutely critical and it’s worth a bit of extra care to ensure it works as well as it can.
That’s why snooker players constantly chalk the tips of their cues.
That’s why athletes pay hundreds of pounds for running shoes designed using the very latest technology.
That’s why golfers and their caddies keep the faces of their clubs free of every speck of dirt.
So that the most crucial interface of their sporting experience is the best it can possibly be.
They will give you a superbly close, comfortable shave.
At King of Shaves, we believe shaving should not be a chore. It should be an enjoyable experience, something you actually look forward to.
And you should be able to say the interface that takes place on your face is the best it can be.
Wasn’t it Einstein who said that “the definition of insanity is doing the same thing over and over again and expecting different results”?
Actually no, apparently it wasn’t Einstein who said that. But given that he was a very smartest chap and given that this particular quote suits the purposes of this blog, we’ll give it to him for now.
The thing is, shaving is one of those things that we do as a matter of course, probably without thinking too much about it.
Humans, and men in particular, are creatures of habit. We get comfortable with the stuff we do, and we are not particularly experimental.
But wait a minute. Just think about this for a second. Maybe, just maybe, there’s a way of doing what you’ve always done… but doing it better?
At King of Shaves, we seriously believe that shaving is something that should be done well, that actually needs to be done well. It’s worth doing properly.
It shouldn’t be a chore, it should be an enjoyable experience. Something, dare we suggest it, that you actually look forward to.
If you are the sort of person who stops every once in a while to look at what you always do and asks if it could be done better, King of Shaves is for you.
It’s for you if you are always inquisitive, asking questions, being interested and engaged, forever wondering what is around the next corner.
It’s for you if you want the best and don’t feel you have to settle for what you’ve always settled for.
It’s for you if you think that life is too short to be average, that time’s ticking away and there’s so many things to be experienced and explored.
Ultimately, at King of Shaves we believe there is more than one way of doing anything.
So, for instance, when you use one of our products to shave, you don’t get a face full of lather. You can actually catch sight of your skin as the razor glides across it. As we always say, seeing is believing.
Because if you do what you always do, you will get what you’ve always got. As Einstein would surely agree.
Hang out the bunting, start planning the street party. Everyone loves a right royal knees-up – and 2018 marks the Silver Jubilee of King of Shaves.
As Will tells the story:
“I used to suffer from shaving rash and razor burn but couldn’t find a product to solve my problems. I suspected a lot of guys suffered in the same way, so I decided to solve the problem myself and develop a range of products to give a smooth, close and burn-free shave.”
Some things have changed since then. In the last 25 years, King of Shaves has grown into a leading UK brand which appears on the shelves of well-known High Street stores such as Asda, Boots, Morrisons, Ocado, Sainsbury’s, Superdrug, Tesco and Waitrose. You’ll also find us online as well as in the USA, Australia and New Zealand.
However some things haven’t changed a bit. King of Shaves is still all about innovation, about always looking for the next idea that will help you to manage your facial hair – in fact, your hair anywhere.
We’ve never lost sight of the fact that in our eyes, shaving isn’t a chore. It should be an enjoyable experience, and part of the enjoyment should come from doing it right.
So we’ve never stopped innovating. Three years after we entered the market, King of Shaves launched a bespoke men’s skincare range and the revolutionary low-foam Shaving Gel.
Hardly a year since has passed without King of Shaves bolstering its reputation as a brand at the cutting edge of the shaving experience by adding to the products it brings to the market.
Making predictions is a hazardous business, but we reckon it’s a safe bet that in future King of Shaves will continue to innovate and to find ways to help you shave, style and maintain your facial hair.
And we’re pretty sure that in 25 years’ time we’ll still be here to celebrate the Golden Jubilee of the business.
We all know what shaving looks like. There’s a bloke, razor poised, and the lower half of his face is covered in a dense white lather.
That’s what shaving has looked like for ever. Well, at least since 3,000 BC, when the first shaving cream was invented.
And yet if you stop for a moment and think about it, there’s something quite illogical about this.
You wouldn’t go down into a dark cellar to search for something without switching the light on.
You wouldn’t choose to chop vegetables with your eyes shut.
You wouldn’t drive off at night without using your headlights.
You wouldn’t do any of those things, for the simple reason that seeing what you are doing is important.
You should have absolute confidence in your next step, a certainty that your actions are effective and will not lead to confusion or disaster.
That is one of the reasons why we at King of Shaves have broken with tradition and delivered low-foam shave gels that mean you can see your face while you are shaving it.
A-ha, say the traditionalists. But when it comes to shaving, you need the white stuff because when it’s gone, you know when you have shaved that part of your face.
Except, we reply, how many men really do shave each part of their face only once? Everybody we know goes over every area at least one more time so they can be absolutely sure they are treating themselves to the smoothest shave possible.
In which case, being able to see the area you are about to shave makes a lot more sense than spotting it only after the blade has passed over it.
When you drive you glance in the rear-view mirror every now and then, but most of the time you are looking through the windscreen. A close shave follows the same principle.
As we always say, we believe that shaving is an activity that needs to be done well. It should be more than a chore, it should be an experience you look forward to and savour.
We also believe it’s an activity you should be able to view clearly at every stage. Seeing really is believing.
You may have noticed that here at King of Shaves, we are not shy about telling the world how good we are at what we do.
But we’re also pretty proud of the fact that our packaging does much less harm to the environment than that of traditional manufacturers.
At King of Shaves, we’re pleased to say we support eco shaving with our environmentally-friendly packaging.
Shaving foam or gel is usually delivered in a pressurised aluminium or steel can that also features a plastic valve and overcap.
And, of course, hydrocarbon gases or compressed air are present whenever you have a pressurised delivery device.
That’s an awfully big burden to place on the environment with a lot of resources being used to produce something that lasts 30 or 40 shaves and is difficult to recycle – if it is lucky enough to make it to a recycling centre.
All of our products are packaged in plastic rather than metal. And the containers they come in are not pressurised, taking us one step closer to eco-friendly shaving.
That means we are having dramatically less impact on the environment and are consuming considerably fewer resources in manufacture.
Our packaging is all made of plastic, which means it is much more easily recyclable.
And we encourage all of our customers to ensure they dispose of that packaging in a responsible manner. From your shaving gel, to your beard oil, to your King of Shaves serum – it can all be recycled.
Perhaps you have seen the extraordinary figures about the effect of discarded plastic on our oceans.
Of the 300 million tons of plastic produced every year across the globe, it is estimated that over 8 million tons is likely to end up in the sea. Indeed, it has even been claimed that all the fish in our oceans will be outweighed by sea-borne plastic by the year 2050.
So, while King of Shaves is really pleased to have more eco-friendly packaging that does less harm to the environment to produce, we are also asking that you dispose of it in the right way, where it can be recycled.
We’re proud of being different at King Of Shaves.
And we think it is great that, with the help of our customers, we are doing our own bit to ensure the health of the planet for future generations.
Help us support eco-friendly shaving today and join our kingdom at King of Shaves.