Talented Warwickshire motor racing star Jordan King has ensured that he will head into his fast-approaching 2012 campaign in the sharpest form possible after King of Shaves agreed to support the up-and-coming motor star. From 15 January 2012, for the next five weeks, Jordan will do battle for M2 Competition in the one-make Toyota Racing Series in New Zealand – the country's premier, fastest and most fiercely-contested single-seater championship.

King of Shaves UK Sales and Marketing Director, Paul Adrian, admits that the company is delighted to be backing the highly-rated Stoneleigh-based speed demon and BRDC RisingStar, one of Britain's very brightest young prospects in the sport.

Paul Adrian added: "King of Shaves is proud to announce its sponsorship of Jordan King for the 2012 season," he affirms, "commencing with the New Zealand activity this weekend (15 January 2012)."

Indeed, the 17-year-old Princethorpe College student will first take to the track at Teretonga, followed by outings at Timaru, Taupo, Hampton Downs and Manfeild – and he has set his sights suitably high.

It was, however, an outstanding performance almost 8,000 miles away that brought Jordan to King of Shaves' attention in the first place, when he brilliantly clinched MRF Formula Championship title glory in front of all the influential F1 movers-and-shakers on the support package for the inaugural Indian GrandPrix in October 2011.

Jordan King comments on his King of Shaves backing: "Some of the key people from King of Shaves were there when we won the championship," he explains, "and we got talking and then arranged a proper meeting back in the UK. It's clearly a very prestigious company to be associated with, and a cool brand, too – and obviously it's a particularly good fit with my surname as well! To have such a big company behind me and supporting my career like this is a tremendous boost. King of Shaves will help me to create an image for myself, and the deal makes things a lot more exciting looking ahead to the future. It feels like everything is really falling into place now – this is where it gets serious!"

For more news on Jordan, please visit his website www.jordanking.co.uk or like his Facebook fan page.