Introducing The King of Shaves Woman Azure Aura System Razor:
Enjoy the “Queen of Shaves” with King of Shaves the UK’s second biggest shaving software brand. Its first ever ‘hybrid synergy’ system razor for women, the Azure is available nationwide in Sainsbury’s stores for just £4.99 (handle plus three cartridges). Combining shaving comfort and performance with elegance and style, the Azure delivers the Queen of Shaves, without the expense of many of its competitors.

The debut of the Azure follows hot on the heels of the continuing success of King of Shaves’ multiple award winning men’s razor, the Azor, which is now available from most major UK retailers. Launching in striking ‘on-trend’ black and gold, the Azure Aura combines shaving comfort and performance via an internationally patented TST (Touch Skin Technology) elastomer skin bumper and pivot system. This allows the Endurium coated, super long-lasting blades to shave at optimum pressure against the skin whilst a larger soft rubber ‘bumper’ helps reduce risk of unwanted nicks and lifts hairs for a smoother shave.

The Azure’s uniquely patented wishbone-shaped head design provides greater visibility when shaving and the ergonomically designed, lightweight handle allows for a superbly comfortable shave which effortlessly follows every contour and curve of the skin.

As with its male counterpart, the Azure demonstrates King of Shaves commitment to the environment. ‘Ecoptimised’ in all stages of manufacture, the handle for the Azure is made in the UK with all packaging minimised and either already recycled or 100% recyclable.

Where to buy:
The King of Shaves Woman Azure is available in Sainsbury’s stores nationwide and online from www.kmishop.com. RRP £4.99 for the razor handle plus three Endurium cartridges. Replacement cartridges are RRP £4.99 for 4.

Silky smooth shaving advice:
For some expert advice on getting silky smooth legs, read Diane Wood's shaving tips here. As the daughter of Adrian Wood, owner of iconic NYC barbershop, Paul Molé, Diane spent a great deal of her childhood learning about shaving, its techniques and its history.

No stranger to the industry, she worked weekends at Paul Molé during her teens and early twenties while attending both Atlas Barber School NYC and William Paterson University. She now holds a degree in Communications from William Paterson and her Master Barber License.