Sensitive skin is the most common skin complaint amongst men, with almost 40%* claiming to have sensitive or extra-sensitive skin – yet that does not mean you have to suffer from unwanted razor rash, burn or irritation. Now you can bend the rules with the new King of Shaves Azor S Sensitive System Razor, voted "Best New Shaving Product" in Shortlist magazine's 2010 Grooming Awards.

Designed especially for sensitive, problem or dry skin, we have re-engineered the unique flexible hinge so that it utilises a softer Elastomer** with a lower Shore*** rating than the standard Azor. The lower the rating on the Shore scale, the softer and more flexible the material is, so in human terms a circus contortionist would have a very low Shore rating whilst a pensioner with a bad back would have a very high Shore rating.

This "Bendology Technology" allows the incredibly flexible hinge to gently, yet progressively, hold the four long-lasting Endurium coated blades against the skin without any undue pressure, giving a very comfortable and smooth shave thus making it the ideal razor choice for men with skin prone to razor burn, breakouts and skin irritations.

The Azor S also features a larger skin pre-tensioner that sweeps across the skin's surface lifting hairs for a better shave whilst reducing the risk of unwanted nicks and cuts. The handle has been re-designed with the addition of side creases for improved grip and there is now a new soft-touch cartridge ejector release making it even easier to change blades – not that you will be doing that very often as our Endurium coated blades last longer!

Partner with King of Shaves Shaving Gels, Oils and Serums
For optimal care for sensitive skin during shaving, we recommend teaming the Azor S with one of King of Shaves award winning Shave Gels, Oils or Serums. Designed to minimise irritation when shaving, they work in perfect synergy with the Azor, Azor S and Azor 5 System Razors.

* Research by King of Shaves, sample of 2,000 men, 2009.
** Elastomer is a plastic that behaves like a rubber.
*** Shore Rating – method of rating the relative hardness of a material.