Wasn’t it Einstein who said that “the definition of insanity is doing the same thing over and over again and expecting different results”?
Actually no, apparently it wasn’t Einstein who said that. But given that he was a very smartest chap and given that this particular quote suits the purposes of this blog, we’ll give it to him for now.
The thing is, shaving is one of those things that we do as a matter of course, probably without thinking too much about it.
Humans, and men in particular, are creatures of habit. We get comfortable with the stuff we do, and we are not particularly experimental.
But wait a minute. Just think about this for a second. Maybe, just maybe, there’s a way of doing what you’ve always done… but doing it better?
At King of Shaves, we seriously believe that shaving is something that should be done well, that actually needs to be done well. It’s worth doing properly.
It shouldn’t be a chore, it should be an enjoyable experience. Something, dare we suggest it, that you actually look forward to.
If you are the sort of person who stops every once in a while to look at what you always do and asks if it could be done better, King of Shaves is for you.
It’s for you if you are always inquisitive, asking questions, being interested and engaged, forever wondering what is around the next corner.
It’s for you if you want the best and don’t feel you have to settle for what you’ve always settled for.
It’s for you if you think that life is too short to be average, that time’s ticking away and there’s so many things to be experienced and explored.
Ultimately, at King of Shaves we believe there is more than one way of doing anything.
So, for instance, when you use one of our products to shave, you don’t get a face full of lather. You can actually catch sight of your skin as the razor glides across it. As we always say, seeing is believing.
Because if you do what you always do, you will get what you’ve always got. As Einstein would surely agree.
Hang out the bunting, start planning the street party. Everyone loves a right royal knees-up – and 2018 marks the Silver Jubilee of King of Shaves.
As Will tells the story:
“I used to suffer from shaving rash and razor burn but couldn’t find a product to solve my problems. I suspected a lot of guys suffered in the same way, so I decided to solve the problem myself and develop a range of products to give a smooth, close and burn-free shave.”
Some things have changed since then. In the last 25 years, King of Shaves has grown into a leading UK brand which appears on the shelves of well-known High Street stores such as Asda, Boots, Morrisons, Ocado, Sainsbury’s, Superdrug, Tesco and Waitrose. You’ll also find us online as well as in the USA, Australia and New Zealand.
However some things haven’t changed a bit. King of Shaves is still all about innovation, about always looking for the next idea that will help you to manage your facial hair – in fact, your hair anywhere.
We’ve never lost sight of the fact that in our eyes, shaving isn’t a chore. It should be an enjoyable experience, and part of the enjoyment should come from doing it right.
So we’ve never stopped innovating. Three years after we entered the market, King of Shaves launched a bespoke men’s skincare range and the revolutionary low-foam Shaving Gel.
Hardly a year since has passed without King of Shaves bolstering its reputation as a brand at the cutting edge of the shaving experience by adding to the products it brings to the market.
Making predictions is a hazardous business, but we reckon it’s a safe bet that in future King of Shaves will continue to innovate and to find ways to help you shave, style and maintain your facial hair.
And we’re pretty sure that in 25 years’ time we’ll still be here to celebrate the Golden Jubilee of the business.
You may have noticed that here at King of Shaves, we are not shy about telling the world how good we are at what we do.
But we’re also pretty proud of the fact that our packaging does much less harm to the environment than that of traditional manufacturers.
At King of Shaves, we’re pleased to say we support eco shaving with our environmentally-friendly packaging.
Shaving foam or gel is usually delivered in a pressurised aluminium or steel can that also features a plastic valve and overcap.
And, of course, hydrocarbon gases or compressed air are present whenever you have a pressurised delivery device.
That’s an awfully big burden to place on the environment with a lot of resources being used to produce something that lasts 30 or 40 shaves and is difficult to recycle – if it is lucky enough to make it to a recycling centre.
All of our products are packaged in plastic rather than metal. And the containers they come in are not pressurised, taking us one step closer to eco-friendly shaving.
That means we are having dramatically less impact on the environment and are consuming considerably fewer resources in manufacture.
Our packaging is all made of plastic, which means it is much more easily recyclable.
And we encourage all of our customers to ensure they dispose of that packaging in a responsible manner. From your shaving gel, to your beard oil, to your King of Shaves serum – it can all be recycled.
Perhaps you have seen the extraordinary figures about the effect of discarded plastic on our oceans.
Of the 300 million tons of plastic produced every year across the globe, it is estimated that over 8 million tons is likely to end up in the sea. Indeed, it has even been claimed that all the fish in our oceans will be outweighed by sea-borne plastic by the year 2050.
So, while King of Shaves is really pleased to have more eco-friendly packaging that does less harm to the environment to produce, we are also asking that you dispose of it in the right way, where it can be recycled.
We’re proud of being different at King Of Shaves.
And we think it is great that, with the help of our customers, we are doing our own bit to ensure the health of the planet for future generations.
Help us support eco-friendly shaving today and join our kingdom at King of Shaves.
Thought we would share this fabulous message from the Royal Air Force Fire Service based in the Falklands, after we sent them a box of King of Shaves shaving goodies to help provide some Christmas cheer.
Just a quick message to say we received the products in the mail today and to say thank you very much again for such a kind gesture. Myself and the guys really appreciate it and it has lifted the morale of the lads no end. I have attached a picture of us outside the fire section with our gifts.
Have a lovely Christmas and a happy new year to you and everyone at your company.
Johnnie and all of Green Watch
So spare a thought for ‘our boys’ who are there for four months away from their loved ones over Christmas and we wish them a safe deployment.
King of Shaves says:
At this moment in time, this is the one of the best (and far-flung) locations that we have received a picture from showing off our shaving products. If you think you can do better, email your photo to us at email@example.com and we will pick a winner at the end of January 2018. There are some fabulous shaving goodies up for grabs!
Help us to give more people a merry Christmas…
For many of us, Christmas is a very enjoyable time of the year.
We spend time with our family and friends. We eat and drink a bit too much and exchange gifts, that in some cases we don’t really want. All followed by the Queen’s Speech and another viewing of It’s a Wonderful Life.
And, of course, there is nothing wrong with any of that!
However, we know there are many less fortunate people in the UK who will have little chance of making merry this Christmas.
Thank you for helping us to help them.
If you would like to donate to this very worthy cause yourself please click the Crisis logo below.
All of us at King Of Shaves wish you and yours a very merry Christmas and a happy, healthy 2018.
* The King of Shaves Company Ltd will donate 10% of our December 2017 shave.com sales (net of VAT) to the homeless charity Crisis.